Reports & white papers
Digital agility in retail ebook (available upon request) | Savvy Apps
“The Impact of Service” | Spireon
“Grand Theft Auto Dealership” | Spireon
“You Don’t Need More Trailers” | Spireon
“Car Buying in the Age of Amazon” | DealerSocket
“The Impact of a Service BDC” | DealerSocket
Industry articles & studies
“E-Commerce in 2021: Come for the Social Distance, Stay for the Convenience” (ghost writer) | PriceSpider | TotalRetail
“Impound Storage Fees, a Billion-Dollar Problem” + FP ad | Spireon |
NIADA Used Car Industry Report 2018
“Dealership Action Report 2016” | DealerSocket
“If Cars Could Talk” (ghost writer) | Spireon | Used Car News, June 2019
“The Road to Relief” (ghost writer) | Spireon | BHPH Dealer Magazine, October 2018
“Bridge the Gap” | DealerSocket
Case studies
“Small Dealer, Long Reach” | Spireon
“Vehicle Plumbing Service Saves $1,500/Month With FleetLocate” | Spireon
“The DealerSocker Effect: Independent Dealership Sees 20% Lift in Sales” | DealerSocket
Blog posts
“How Brands Can Win With Amazon DSP: Finding the Next Source of Consumer Advertising Data” | PriceSpider
The upside of apps and digital experience in fast-casual dining available upon request | Savvy Apps
“Prepare to Ride the Big Data Wave” (ghost writer) | Spireon |
Auto Dealer Today
“Digital Is the New ‘Traditional’” (ghost writer) | DealerSocket
“Giving Thanks for Platform Integration” | DealerSocket
Social posts
Holiday LinkedIn | PriceSpider
New blog post Facebook | PriceSpider
New ebook Twitter | PriceSpider
Emails
“In case you missed it” style newsletter | PriceSpider
Holiday greetings | PriceSpider
“Car Buying in the Age of Amazon” | DealerSocket
New customer on-boarding series (work-in-progress) | DealerSocket
Ads & Events
Brand awareness social & banner ads (concept & copy) | PriceSpider
“Good to Be the King” ad | Spireon | NIADA 2019
“Hot Sauce” theme, booth, kiosk ads (concept & copy) | Spireon | NADA 2019
“In Dealership We Trust” print ad | DealerSocket
“Start Something” DealerFire rebrand ad series | DealerSocket
“Project Blackbird” major product release teaser ad | DealerSocket
Editorial
“The Evolution of Man” | Interview with freestyle motocross star
Carey Hart | Baggers January 2016 cover story
“Mr. Gas Monkey” | Interview with Discovery star Richard Rawlings | Baggers March 2015 cover story
“Red Hot Road Glide” | Feature bike owned by Anthony Kiedis of the Red Hot Chili Peppers | Baggers June 2015 cover story
“Born to Ride?” | Hot Bike, May 2012
Videos
Carbon box product video, full production | Caddy Bay Collection |
80,000+ views
Madera box product video, full production | Caddy Bay Collection |
38,000+ views
“Can It Caddy?” full production | Caddy Bay Collection | 1,800+ views
Watch strap guide, full production | Caddy Bay Collection | 2,100+ views
Incognito box product video, full production | Caddy Bay Collection |
600+ views
Photos
Family portraiture, weddings, and events — photos & processing |
Nick Yutaka Photographer